Thursday, September 23, 2021

What are the generic features of a TED talk?

The most famous graphic designer of the last half of the 20th century was Milton Glaser. His portrait of Bob Dylan, below, is perhaps his most well-known work.


Glaser gave a TED talk back in 1998 when TED talks were a fairly new thing. In the 23 years since Glaser's talk TED talks have become a really big deal. Amy Cuddy's 2012 TED presentation about body language has been viewed more than 62 million times. The only TED talk with more views is Ken Robinson's wonderful "Do Schools Kill Creativity" talk from 2006. 

How have the genre conventions of a TED talk evolved from 1998 to 2012? What good is knowing a particular work's genre conventions? What's the point?

Take a look at this academic essay about the genre conventions (frequent features) of a TED talk. 

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